The 2nd Edition Encyclopedia of Free Online Advertising

Completely updated for Web 2.0!
This valuable eBook reviews all of the best tactics and techniques that anyone who
markets on the internet needs to be aware of!



Table of Contents

THE 2ND EDITION ENCYCLOPEDIA........................................................................................................1
INTRODUCTION...........................................................................................................................................2
TABLE OF CONTENTS................................................................................................................................5
A.......................................................................................................................................................................7
AFFILIATE PROGRAMS.............................................................................................................................7
ARTICLE MARKETING (A SUBSET OF LINK BUILDING)..................................................................8
B......................................................................................................................................................................11
BLASTING - (SCAM ALERT!)..................................................................................................................11
BLOGS (A SUBSET OF LINK BUILDING)...............................................................................................11
BLOG COMMENTS - (A SUBSET OF LINK BUILDING)......................................................................13
BANNER AD EXCHANGES......................................................................................................................13
C......................................................................................................................................................................15
CLASSIFIED ADS - (A DIRECTORY OF NOTHING BUT SPAM)......................................................15
CRAIGSLIST - (A SUBSET OF LINK BUILDING)..................................................................................15
D......................................................................................................................................................................17
DOORWAY SITES - (A SUBSET OF LINK BUILDING)........................................................................17
DIRECTORY SUBMISSIONS - (LINK BUILDING)..................................................................................18
DESKTOP DIRECT MESSAGING - (LIST BUILDING)...........................................................................19
DIGG –.............................................................................................................................................................19
E.......................................................................................................................................................................20
EBAY (A SUBSET OF LIST BUILDING)...................................................................................................20
EBOOKS - (A SUBSET OF LIST BUILDING)............................................................................................21
EZINES - (YOUR OWN NEWSLETTER, OR YOUR “LIST”)..................................................................23
EZINES YOU CAN ADVERTISE IN FREE.................................................................................................24
F........................................................................................................................................................................26
FFAS OR “FREE FOR ALL” LISTINGS......................................................................................................26
FORUM MARKETING - (A SUBSET OF LINK BUILDING)...................................................................26
G........................................................................................................................................................................28
GOOGLE ADWORDS - (USUALLY REALLY EXPENSIVE)....................................................................28
J.........................................................................................................................................................................29
JOINT VENTURES.........................................................................................................................................29
K........................................................................................................................................................................31
KEYWORD PLACEMENT – SEE “SEO”....................................................................................................31
KEYWORD SELECTION – SEE “SEO”.......................................................................................................31
L.........................................................................................................................................................................31
LINK SWAPPING - (A SUBSET OF LINK BUILDING)............................................................................31
LIST BUILDING SERVICES..........................................................................................................................33
M.......................................................................................................................................................................34
MSN ADCENTER - (ALSO USUALLY NOT FREE).................................................................................34
MYSPACE.......................................................................................................................................................34
N........................................................................................................................................................................36
NEWSLETTERS – SEE “EZINES”................................................................................................................36
O.........................................................................................................................................................................36
OPT & OPL - OTHER PEOPLE’S TRAFFIC & OTHER PEOPLE’S LISTS..............................................36
OPT-IN - AS IN OPTING INTO A SUBSCRIBER’S LIST.........................................................................36
P.........................................................................................................................................................................37
PAY PER CLICK FREEBIES...........................................................................................................................37
The HBF PPC Freebie Database:...................................................................................................................37
PODCASTING.................................................................................................................................................39
PRESS RELEASES – (A SUBSET OF LINK BUILDING)...........................................................................40
R.........................................................................................................................................................................43
RSS – (SYNDICATED CONTENT)...............................................................................................................43
S.........................................................................................................................................................................44
SAFELISTS......................................................................................................................................................44
SEO - (SEARCH ENGINE OPTIMIZATION)..............................................................................................45
Keyword Selection..........................................................................................................................................46
Keyword Density............................................................................................................................................46
META Tags.....................................................................................................................................................47
Site Flow...........................................................................................................................................................47
SiteMaps...........................................................................................................................................................48
SOCIAL BOOKMARKING............................................................................................................................49
SOLO ADS –....................................................................................................................................................52
SQUIDOO LENSES.........................................................................................................................................52
T.........................................................................................................................................................................54
TESTIMONIALS - (A SUBSET OF LINK BUILDING)..............................................................................54
TRAFFICBARS (BUILT INTO YOUR BROWSER)....................................................................................55
TRAFFIC EXCHANGES – MANUAL..........................................................................................................56
TRAFFIC EXCHANGES – AUTOMATIC...................................................................................................57
V..........................................................................................................................................................................59
VIDEO MARKETING - (INCLUDING YOUTUBE.COM)...........................................................................59
VIRAL MARKETING.......................................................................................................................................61
W.........................................................................................................................................................................64
WEB 2.0 - (AN OVERVIEW)...........................................................................................................................64
Y!.........................................................................................................................................................................65
YAHOO! ANSWERS........................................................................................................................................65
YAHOO! GROUPS............................................................................................................................................65
YAHOO! SEARCH MARKETING..................................................................................................................66
THE LIST-BUILDER TRAFFIC STRATEGY.................................................................................................68
*LUKE’S FREE RECIPE FOR COMPOUNDING TRAFFIC*......................................................................68
SO, WHICH METHODS ARE BEST FOR ME?............................................................................................76
CONCLUSION....................................................................................................................................................77
Final thought......................................................................................................................................................78