Consistent Lead Generation Is The #1 Best Key To Online Success!
[otw_shortcode_dropcap label=”C” font=”EB Garamond” size=”large” border_color_class=”otw-no-border-color” shadow=”shadow” square=”square”][/otw_shortcode_dropcap]onsistent lead generation is the key to business growth. It is also one of the biggest challenges facing entrepreneurs, affiliate marketers, and solopreneurs.
Most solopreneurs start out trying to generate leads. Makes sense. ThBey reach out to people they know, they run some ads, and they do some networking. If things go well, they may see a sale or two come in. So, they switch their attention to taking care of their new clients. This also makes sense. But in too many cases this means they are no longer doing any lead generation. Their lead funnel has dried up. Once they collect payment from their existing clients, they are back to zero. Sound familiar?
Consistent lead generation fixes the problem by helping you fill your pipeline with a steady flow of leads.
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What Is TrafficWave About? TrafficWave is an email marketing service that allows business owners to send an email marketing campaign to their leads – think MailChimp or Aweber. … Founded by Stephen Hambright and Brian Rooney in 2000, it claims to not only offer an email service but also a way to make money online.
What is email marketing?
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
A brief history of email
The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses.
In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send out the first commercial email to let people know about a new product. His email list only had 400 addresses, but the emails he sent resulted in about $13 million in sales.
By the ‘90s, the internet had become commercially available to the masses. The way people communicated with one another began to change dramatically, and marketers discovered that email could be an effective way to advertise. The emergence of marketing emails also ushered in the need for regulatory updates; the U.K.’s Data Protection Act, for example, was adjusted to require an “opt out” option for all marketing emails.
*excerpt taken from MailChimp.com Email Marketing/What is email marketing